Social Media Management
Drive brand equity through strong social media
Drive up your brand equity with strategic social media and leverage the increased value of your brand over time. We will help you increase demand for your product or service and nurture lifetime loyalty. Keep customers coming back for more with content that puts them at the heart of the conversation.
The first step in building your successful social media strategy is to understand your top business goals and aligning these with the approach to social media. We always get the best results when we have a clear understanding of what you want to achieve.
Once we can align your top business goals to social media, our team will start to build a deeper understanding of your business and get to work on building out a social media strategy just for you. This includes:
- Auditing your existing social media position
- Understanding your competitor landscape
- Setting social media objectives
- Researching relevant types of content that work well in your industry
- Optimising your social media channels and profiles
- Building a plan and designing post templates and styles
With a clear strategy, our team can get the creative juices flowing and start to work on what matters – creating and scheduling engaging content. Our content planning and publishing can cover the following:
- Visual asset creation and curation – we will create a suite of post templates to maximise the assets that you have available
- Video posts – Maximise your potential reach with engaging video content for the feed, IGTV, Live, Reels and more
- Monthly content schedule – our strategy enables us to build monthly content plans
- Client post/plan approval – we will plan content ahead of time and share with you for approval before posting on your channels
- Optimal send time – our expert software helps us identify the best time to post content for maximum engagement
Paid social media
Developing a strong brand identity on social media doesn’t always mean instant sales. The average reach for an organic post is now down to 5.2% (Hootsuite).
By mixing paid social campaigns with consistent brand messages, we can help you build a winning formula for driving up sales and nurturing brand loyalty.